Direct marketing for renewable energies and CHP plants

Your partner for reliable electricity marketing and innovative marketing solutions

We are your expert partner for the direct marketing of renewable energies. We offer operators of renewable energy plants customised and lucrative marketing concepts within the framework of the German Renewable Energy Sources Act (EEG) and beyond. Our aim is to optimise the efficiency of your installations and provide you with the best possible service.

What is ​​direct marketing of energy?

Direct marketing allows operators to sell renewable electricity directly on the exchange as part of the market premium model or other direct marketing. Direct marketing is mandatory for systems from 100 kW that were installed after 2014. However, older existing installations can also benefit from it.

By connecting the installations to our virtual power plant, you secure easy access to the energy trading markets and at the same time benefit from our comprehensive carefree package. This offers wind, solar and bioenergy plants the opportunity to generate additional income.

Your benefits with us as a energy trader

Finger always on the pulse of the markets thanks to our own 24/7 trading team

Individual marketing concepts for optimised income

Transparent fees and contracts, no hidden costs

handling all administrative tasks related to direct marketing

personal contact person

What we offer

Direct marketing for wind energy plants

We help wind turbine operators market the electricity they generate profitably. 

Direct marketing for solar energy plants

As an experienced full-service provider in the field of photovoltaics, BayWa r.e. offers all operators of PV systems from 100 kWp comprehensive marketing services. 

Direct marketing for bioenergy and CHP plants

We successfully bring installations onto the electricity market and ensure lucrative returns for your controllable investments.

Direct marketing as a white-label service

We support public utilities and regional suppliers in the successful implementation of direct marketing.