Uncomplicated direct marketing for PV systems

We are your partner in direct marketing of your PV electricity

We support you with the legal requirements for your photovoltaic installation

With direct marketing of PV electricity, you can secure a stable income and make a contribution to the energy transition at the same time.

We offer flexible marketing concepts depending on the size of your system. A distinction must be made between small PV installations up to 750 kWp and large PV installations, which include all installations above 750 kWp. For installations up to 750 kWp we offer standardised and simple contracts.

If you are the operator of a large photovoltaic installation of 750 kWp or more, individual marketing concepts are available to you that are optimally tailored to your PV installation and the electricity exchange​​​, so that you can market your electricity in the best possible way.

Custom direct marketing for PV systems from 750 kWp

We offer operators of PV systems greater than 750 kWp a range of marketing options and remuneration models:

  • Remuneration at the energy source-specific monthly market value (fixed or indexed direct marketing fee)

  • Remuneration at spot market prices (indexed marketing fee)

  • Fixed price hedging within the framework of the market premium model

Your benefits in a nutshell

  • Individualised pricing

  • Personal support from our key account managers (for responsible employees, see postcode finder on the right)

  • Takeover of the redispatch 2.0 market roles of EIV and BTR

  • Access to the customer portal to change master data, notices of downtime and downloading options for load profile data and billing

  • Easy remote control connection via our partner Emsys

  • Timely registration, deregistration and reregistration in accordance with the EEG

What do you do after 20 years of EEG remuneration?

Is your system of 100 kWp or more about to lose its EEG subsidy? We have a solution for you:

We organise the direct marketing for PV installations with expiring subsidies flexibly – whether via a fixed-price contract (​​Power Purchase Agreement) or at dynamic spot market prices on the electricity exchange.

Frequently asked questions

You may also be interested in

Direct marketing for wind energy plants

As an experienced full-service provider in the field of photovoltaics, BayWa r.e. offers all operators of PV systems from 100 kWp comprehensive marketing services. 

Direct marketing for bioenergy and CHP plants

We successfully bring installations onto the electricity market and ensure lucrative returns for your controllable investments.

Direct marketing as a white-label service

We support public utilities and regional suppliers in the successful implementation of direct marketing.